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| |  | | | | All industrial products must be monitored throughout each phase of production with careful attention paid to the design, manufacturing and marketing in order to fulfill the essential goal: the improvement of the quality of life.
In accordance with this principle, Pedrini has created a range of table and kitchen tools which, because of their function and design, have become indispensable for millions of consumers in Italy and worldwide.
The never-ending search for new ideas led to the birth of the company in 1942.
That same year, Giuseppe Pedrini launched the simple but revolutionary TWO LEVER CORKSCREW: a clever device that not only changed the way of uncorking wine bottles worldwide, but also became a basic household item. |  |
| Due to the continuous innovation, the high quality of raw materials, the search for new designs and the great attention paid to service, Pedrini has made an important impact in the marketplace: The entrance of the Pedrini products into the large distribution market in the 1960s (with the spaghetti server Lillo playing the main role).
The introduction of blister packaging, a revolutionary novelty in the 1970s, which turned the assisted purchase into an impulse purchase. This important turning-point helped make the company brand well known not only to the retailers, but also to the consumers worldwide.
The launch of many ranges stressing the concepts of function and design, with the precious collaboration of famous designers, such as Orazio Dal Dosso, Luca Trazzi and Alejandro Ruiz.
|  | Today, with an extremely rich assortment consisting of more than 1300 products in 18 ranges, Pedrini is one of the leading companies in its field in Italy and in more than 80 countries around the world. |
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